Red Gate are now going to charge for Lutz Roeder’s Reflector. This tool has been free for it's life – more years than I care to remember. Its as much part of a software developer’s toolkit as a hammer is part of a builder’s toolkit.
I have dealt with Red Gate as part of a very small company and as part of a very large company. I am sorry to say that each time I have come away feeling less than happy. Any company that sends be a maintenance bill at the end of year one that exceeds my original purchase price isn't going to make me happy to deal with them!
Reading Red Gates’ pricing strategy, written by their co-founder, Neil Davidson, I struggle to believe their other CEO, Simon Galbraith, when he says how sorry he is about charging for Reflector. I just kept thinking that they just want my cash - like the other times I’ve dealt with them.
Maybe Galbraith and Davidson should go and listen to Seth Godin’s pricing advice. Maybe then I’d want to buy stuff from them!
35USD is good value for Reflector and I may have to buy a copy. I’d really just rather buy from another company and get a better deal.